Just: Changing How People Think of Retirement
ABOUT
JUST is a new B2C retirement product from Just Group aimed at redefining how we think about our futures. I've developed comprehensive brand guidelines, and helped with rollout and refinement of JUST’s brand identity, translating strategic foundations into a detailed and usable brand guidelines system. In close partnership with the digital agency I've ensured consistent implementation across digital and print — from typography and layout to tone of voice and visual assets.
Client and AGENCY
Just Group @ Mr.President
CREATIVE TEAM
CCO: Jon Gledstone
Designers: David Clulow, Alissa Metsnik
Writing: Dan Ball, Joe Stone
Motion: David Clulow
Digital agency: Red Badger
Say hello! I'm just an email away.
Whether you're starting a project, exploring an idea, or just have a question, you're always welcome to get in touch.
Email: hello@alissa.works
@2025 Alissa Metsnik
Location: London, UK