Flag

Royal College of Midwives: Building a Bold New Identity

ABOUT

Complete rebrand of the Royal College of Midwives, aligning their identity around four key audiences – midwives, maternity support workers, mothers and parents, and members. Breaking from tired sector clichés, the new brand embodies connection, warmth, and leadership, reflecting the RCM’s role as both a professional body and trade union. The identity strengthens their voice, celebrates the midwifery community, and positions the organisation for the future of care and advocacy.

Client and AGENCY

Royal College of Midwives @ Johnson Banks

CrEATIVE TEAM

Creative Director: Michael Johnson
Design: Lara Jurianz, Alissa Metsnik
Type foundry: Typeland

Say hello! I'm just an email away.

Artboard 7 copy 4@2x

Whether you're starting a project, exploring an idea, or just have a question, you're always welcome to get in touch.

Email: hello@alissa.works

@2025 Alissa Metsnik

Location: London, UK

View