Royal College of Midwives: Building a Bold New Identity
ABOUT
Complete rebrand of the Royal College of Midwives, aligning their identity around four key audiences – midwives, maternity support workers, mothers and parents, and members. Breaking from tired sector clichés, the new brand embodies connection, warmth, and leadership, reflecting the RCM’s role as both a professional body and trade union. The identity strengthens their voice, celebrates the midwifery community, and positions the organisation for the future of care and advocacy.
Client and AGENCY
Royal College of Midwives @ Johnson Banks
CrEATIVE TEAM
Creative Director: Michael Johnson
Design: Lara Jurianz, Alissa Metsnik
Type foundry: Typeland
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@2025 Alissa Metsnik
Location: London, UK