Legal & General: Modernising a Legacy Financial Brand
ABOUT
Legal & General has helped generations plan for the future. Known for its heritage, trust, and scale it’s one of the most recognisable financial names in the UK. But the world has changed. Expectations have shifted. People want brands that feel human, helpful, and optimistic. With the new leadership stepping into the place, L&G was ready to evolve. We helped the brand step into its next era with a new identity and a clear ambition: To lead people toward a better financial future.
Client and AGENCY
Legal & General @ Mr.President
Creative TEAM
CCO: Jon Gledstone
Design concept: Alissa Metsnik
Design rollout: Alissa Metsnik, Kavanagh Reeves, Jake Brewer
Motion: David Clulow
Partener agency: Typeland
Say hello! I'm just an email away.
Whether you're starting a project, exploring an idea, or just have a question, you're always welcome to get in touch.
Email: hello@alissa.works
@2025 Alissa Metsnik
Location: London, UK