
Brighton Dome: Identity Evolution for a Growing Cultural Programme
ABOUT
Originally designed by Johnson Banks in 2012, the Brighton Dome identity was well-established and widely loved. As the organisation grew its programme and audience, it needed a refreshed toolkit – one that could flex across formats, genres, and tones without losing the essence of the brand. The result: a versatile, digital-first system that honoured the original logo while expanding the brand’s reach.
Client and AGENCY
Brighton Dome @ Johnson Banks
PROJECT TEAM
Creative Director: Michael Johnson
Designers: Alissa Metsnik, Jonathan Lennon






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Email: hello@alissa.works
@2025 Alissa Metsnik
Location: London, UK